Brand Storytelling

Brand awareness campaigns have evolved from being a nice-to-have to an absolute necessity. Mastering concise storytelling through videos should be the cornerstone of your marketing approach. The goal is to forge an indelible brand identity, cultivate a loyal audience, and foster brand champions.

Digital Accessibility

A survey conducted by Infosys in 2021 found that only 3% of businesses across Australia and New Zealand consistently met digital accessibility standards for both customers and employees. Having solid knowledge of global accessibility standards and user-centric design is becoming an important skill.

Harnessing Generative AI

It is becoming increasingly common to use generative AI for marketing and digital purposes, such as developing imagery or videos for websites. Mastery of generative AI tools requires a keen awareness of both the creative possibilities and the technical nuances involved. Marketing professionals embracing this method need to cultivate a proficiency, encompassing a deep understanding of AI algorithms, data inputs, and the ability to align generated content with brand messaging.

Adaptability

Marketing professionals should possess the ability to adapt to the dynamic nature of the marketing landscape. Staying current with new trends and technologies is crucial for optimising performance in the role. This skill ensures marketers can navigate changes effectively, staying relevant in an ever-evolving industry.